iTunes unveils "Multi-Pass" purchase option

"There is disagreement over whether or not US$1.99 is the sweet spot for video sales online. Too high, too low, or just right, the marketplace Goldilocks is too young to draw too many firm conclusions about pricing strategies long-term. Despite this, sales are going well, and Apple suffers no notable shortage of fans willing to drop two clams on the latest episode of Lost. But almost everyone agrees that $1.99 isn't practical when it comes to pricing all TV. would you pay $1.99 for the Nightly News? SportsCenter? The Phantom Gourmet? It's clear that something had to change if more variety was to come down the pipe."